Our Story

From pop culture icons to viral street style, our collections are inspired by all the powerful girls around us and in our lives. Designed exclusively in-house by a talented team of designers, The Chickaberry label delivers an entire wardrobe to every girl, regardless of where she lives in the world or what her personal style is. Laidback and relaxed one day to sleek and sexy the next, we know your style changes with your mood, so we make sure we've always got something for you.

WHERE WE COME FROM

Rewind back to early 2017 we were just a tiny boutique retail store in the shadows of big Australian brands. Fast forward to today, and we're a leading online global fashion destination with a unique multicultural social media following, ambassadors and models worldwide, and zero plans to slow down.

WHAT WE'RE ABOUT

We want every girl who wears the Chickaberry label to feel powerful, positive and confident in herself. We know there are many sides to a strong female and that's exactly why we're unpredictable, ever-changing and always ahead of the game. We live in the right now but we're forward-thinking, we're real life but we dream, and we're always marching on no matter what!